Résumé
Anticipate expectations, develop new solutions and introduce new behaviors are key elements in my career path, that I still use to manage sustainability matters related to the theme of "better living place, better working place".
I help to develop green buildings projects, bringing specific competencies related to sustainability. Focus is on people, either as employees in an office or housing occupants. At stake : health and well-being, green behaviors, building performance.
Firstly graduated in HEC Business School, I have graduated in a Master 2, Ethics & Sustainable Development in 2010 and I continuously train on specific topics related to humans and sustainable buildings.
My experience with Pernod Ricard, Colgate-Palmolive and La Poste : strategy, marketing, innovation, multifunctional projects, has helped to design a straightforward and comprehensive offer of services. Methodologies and know-how bring in a global vision for any specific building project, help to introduce relevant innovation and explore solutions to address contemporary challenges, specifically related to sustainable development . In this perspective, moving to a green office can become part of the CSR project for the organization and introduce multiple benefits.
To learn more about some of my centres of interest :
@cath_DEVIN
http://www.scoop.it/t/usagers-construction-durable
www.bureaux-beaux-durables.com
Specialties: Strategy, Marketing, Innovation, Cross functional projects, Sustainability, CSR Corporate Social Responsibility, Sustainable buildings, Training, Change management, Human Resources.
Expériences professionnelles
Manager and founder
BUREAUX BEAUX ET DURABLES SAS
De Novembre 2012 à Aujourd'hui
Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best solutions
- Develop the transitional plan to prepare the move in a new building
- Organize implementation : planning, workgroups, communication, change management, monitoring...
- Focus is on the occupants in terms of well-being, health, green behaviours in the building.
- Private and public sector
Manager and founder
BUREAUX BEAUX ET DURABLES SAS
De Novembre 2012 à Aujourd'hui
www.bureaux-beaux-durables.com
Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best innovative solutions
- Develop the transitional plan to the new building
- Organize implementation : teams, roles and responsabilities, communication, change management, monitoring...
- Focus is on the occupants : well-being, health, green behaviours in the building.
- Offices and housing
Project leader - corporate social responsability -
LA POSTE GROUP
De Mars 2011 à Décembre 2011
New project « social clauses»
- Establish status, trends and implications of the use of social clauses in procurement
- Conceive and evaluate several options in terms of strategy, organization, activities, resources to address customers' requirements.
Student in master 2, ethics and sustainability
COLGATE-PALMOLIVE
De Octobre 2009 à Septembre 2010
Lyon III University, philosophy.
The master covers concepts, fundamentals and implementation examples/learnings in various fields (economy, NGO, regional or local administration...) where sustainable development/ corporate social responsability can be deployed.
Project leader, ass. director . cross-functional business process project
COLGATE PALMOLIVE EUROPE SOUTH PACIFIC DIVISION
De Octobre 2006 à Novembre 2010
Global cross-functional project in business planning, execution and evaluation (Colgate Business Planning, CBP)
- Build transitional plans to the new collaborative processes, SAP tools and behaviours
- Find solutions to regional issues, and prepare innovation programs with Global
- Drive change management and organize best practices sharing
- Prepare the roll out strategy in the 18 countries, and progressively implement the adequate plan
--> full project live in 5 top countries (UK, SP, P, FR, IT)
Marketing ass. director, home care : la croix and special projects
COLGATE PALMOLIVE FRANCE
De Janvier 2005 à Septembre 2006
- Create an innovation center dedicated to local projects/brands of hard surface cleaning
- Define strategy of the bleach leader La Croix and implement the plan :
--> 15 products launched or relaunched over 18 months in 3 markets
--> La Croix net sales growth threefold total company growth in 2006
Human resources ass. director recruitment & relations with universities
COLGATE PALMOLIVE FRANCE
De Août 2003 à Décembre 2004
- Relaunch recruiting programs via internship or direct hire in Marketing, Sales, Finance, Logistics
-- > positions filled at 90%, in Dec.03
- Implement the new European Employer branding project "What's behind the smile?" (Oct.04)
Oral care marketing ass. director
COLGATE PALMOLIVE ITALY
De Avril 2001 à Juillet 2003
- Create a specific version of Colgate Oral Month for Italy, a yearly 360° event to promote Oral hygiene and Colgate Total
--> market share gap decrease in front of historical leader
- Build and implement the toothpastes strategic plan
--> market share first time ever to go and stay above 10%
Innovation marketing manager, personal care, europe
COLGATE PALMOLIVE EUROPE SOUTH PACIFIC
De Juillet 1998 à Mars 2001
- Define strategic plan for Palmolive liquid handsoaps and accelerate innovation
--> complete relauch of the bundle (new bottle, pump, formulae, labels and design)
--> 5 product line extensions, including 3-D Aquarium
- Intense crossfunctional and international collaboration.
--> European sales growth above 30% in 2000 and 2001, about threefold average market growth.
Marketing group manager toothpastes
COLGATE PALMOLIVE FRANCE
De Avril 1995 à Juin 1998
Responsible for the share growth and the P&L of the toothpa
stes portfolio in the French market, with 3 brands: Colgate, Tonigencyl and Ultra Brite brands. Managed a team of junior and senior brand managers and collaborated with Professional Relations.
- Developped local Equity relaunches (Tonigencyl,leading brand on the gum segment)
- Launched on the French Market the European bundle Colgate Sensation.
Marketing senior brand manager
PERNOD
De Janvier 1993 à Mars 1995
Prepared 5 year strategic relaunch plan on Pastis 51 and implemented the first steps of the relaunch including :
- advertising new campaign
- packaging (new bottle and labels)
- 360° communication plan
- promotional plan in all channels.
Managed 2 assistant brand managers + 1 trainee.
Marketing - assistant brand manager, brand manager
PERNOD
Started as assistant brand manager on Pastis 51, and was promoted as Brand Manager on Premium whiskies : Aberlour, Bushmills, Wild Turkey.
Formations complémentaires
Master 2
Lyon III University - Ethics and Sustainable development
2009 à 2010
HEC School of Management
1986 à 1989
HEC Alumni association, HEC Entrepreneurs Rhône-Alpes Switzerland group, HEC Social Economy and Sustainable Development group, HEC Marketing and Advertising group,
Lycée Ampère Lyon - Prepa HEC
1985 à 1986
Associations
Parcours officiels
Langues
Anglais - Courant
Espagnol - Notions
Italien - Courant
Allemand - Notions