Catherine DEVIN

Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best solutions
- Develop the transitional plan to prepare the move in a new building
- Organize implementation : planning, workgroups, communication, change management, monitoring...

- Focus is on the occupants in terms of well-being, health, green behaviours in the building.

- Private and public sector

www.bureaux-beaux-durables.com

Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best innovative solutions
- Develop the transitional plan to the new building
- Organize implementation : teams, roles and responsabilities, communication, change management, monitoring...

- Focus is on the occupants : well-being, health, green behaviours in the building.

- Offices and housing

New project « social clauses»
- Establish status, trends and implications of the use of social clauses in procurement
- Conceive and evaluate several options in terms of strategy, organization, activities, resources to address customers' requirements.

Lyon III University, philosophy.
The master covers concepts, fundamentals and implementation examples/learnings in various fields (economy, NGO, regional or local administration...) where sustainable development/ corporate social responsability can be deployed.

Global cross-functional project in business planning, execution and evaluation (Colgate Business Planning, CBP)
- Build transitional plans to the new collaborative processes, SAP tools and behaviours
- Find solutions to regional issues, and prepare innovation programs with Global
- Drive change management and organize best practices sharing
- Prepare the roll out strategy in the 18 countries, and progressively implement the adequate plan
--> full project live in 5 top countries (UK, SP, P, FR, IT)

- Create an innovation center dedicated to local projects/brands of hard surface cleaning
- Define strategy of the bleach leader La Croix and implement the plan :
--> 15 products launched or relaunched over 18 months in 3 markets
--> La Croix net sales growth threefold total company growth in 2006

- Relaunch recruiting programs via internship or direct hire in Marketing, Sales, Finance, Logistics
-- > positions filled at 90%, in Dec.03
- Implement the new European Employer branding project "What's behind the smile?" (Oct.04)

- Create a specific version of Colgate Oral Month for Italy, a yearly 360° event to promote Oral hygiene and Colgate Total
--> market share gap decrease in front of historical leader
- Build and implement the toothpastes strategic plan
--> market share first time ever to go and stay above 10%

- Define strategic plan for Palmolive liquid handsoaps and accelerate innovation
--> complete relauch of the bundle (new bottle, pump, formulae, labels and design)
--> 5 product line extensions, including 3-D Aquarium
- Intense crossfunctional and international collaboration.
--> European sales growth above 30% in 2000 and 2001, about threefold average market growth.

Responsible for the share growth and the P&L of the toothpa
stes portfolio in the French market, with 3 brands: Colgate, Tonigencyl and Ultra Brite brands. Managed a team of junior and senior brand managers and collaborated with Professional Relations.
- Developped local Equity relaunches (Tonigencyl,leading brand on the gum segment)
- Launched on the French Market the European bundle Colgate Sensation.

Prepared 5 year strategic relaunch plan on Pastis 51 and implemented the first steps of the relaunch including :
- advertising new campaign
- packaging (new bottle and labels)
- 360° communication plan
- promotional plan in all channels.
Managed 2 assistant brand managers + 1 trainee.