CD

Catherine DEVIN

Catherine Devin

Résumé

Anticipate expectations, develop new solutions and introduce new behaviors are key elements in my career path, that I still use to manage sustainability matters related to the theme of "better living place, better working place".

I help to develop green buildings projects, bringing specific competencies related to sustainability. Focus is on people, either as employees in an office or housing occupants. At stake : health and well-being, green behaviors, building performance.

Firstly graduated in HEC Business School, I have graduated in a Master 2, Ethics & Sustainable Development in 2010 and I continuously train on specific topics related to humans and sustainable buildings.

My experience with Pernod Ricard, Colgate-Palmolive and La Poste : strategy, marketing, innovation, multifunctional projects, has helped to design a straightforward and comprehensive offer of services. Methodologies and know-how bring in a global vision for any specific building project, help to introduce relevant innovation and explore solutions to address contemporary challenges, specifically related to sustainable development . In this perspective, moving to a green office can become part of the CSR project for the organization and introduce multiple benefits.

To learn more about some of my centres of interest :
@cath_DEVIN
http://www.scoop.it/t/usagers-construction-durable
www.bureaux-beaux-durables.com

Specialties: Strategy, Marketing, Innovation, Cross functional projects, Sustainability, CSR Corporate Social Responsibility, Sustainable buildings, Training, Change management, Human Resources.

Expériences professionnelles

Manager and founder

BUREAUX BEAUX ET DURABLES SAS

De Novembre 2012 à Aujourd'hui

Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best solutions
- Develop the transitional plan to prepare the move in a new building
- Organize implementation : planning, workgroups, communication, change management, monitoring...

- Focus is on the occupants in terms of well-being, health, green behaviours in the building.

- Private and public sector

Manager and founder

BUREAUX BEAUX ET DURABLES SAS

De Novembre 2012 à Aujourd'hui

www.bureaux-beaux-durables.com

Leverage Marketing and CSR expertise to maximize sustainable buildings quality and performance
- Build project strategy, incorporating market/customer insights and CSR priorities
- Bring methodology and knowledge to identify, evaluate and chose best innovative solutions
- Develop the transitional plan to the new building
- Organize implementation : teams, roles and responsabilities, communication, change management, monitoring...

- Focus is on the occupants : well-being, health, green behaviours in the building.

- Offices and housing

Project leader - corporate social responsability -

LA POSTE GROUP

De Mars 2011 à Décembre 2011

New project « social clauses»
- Establish status, trends and implications of the use of social clauses in procurement
- Conceive and evaluate several options in terms of strategy, organization, activities, resources to address customers' requirements.

Student in master 2, ethics and sustainability

COLGATE-PALMOLIVE

De Octobre 2009 à Septembre 2010

Lyon III University, philosophy.
The master covers concepts, fundamentals and implementation examples/learnings in various fields (economy, NGO, regional or local administration...) where sustainable development/ corporate social responsability can be deployed.

Project leader, ass. director . cross-functional business process project

COLGATE PALMOLIVE EUROPE SOUTH PACIFIC DIVISION

De Octobre 2006 à Novembre 2010

Global cross-functional project in business planning, execution and evaluation (Colgate Business Planning, CBP)
- Build transitional plans to the new collaborative processes, SAP tools and behaviours
- Find solutions to regional issues, and prepare innovation programs with Global
- Drive change management and organize best practices sharing
- Prepare the roll out strategy in the 18 countries, and progressively implement the adequate plan
--> full project live in 5 top countries (UK, SP, P, FR, IT)

Marketing ass. director, home care : la croix and special projects

COLGATE PALMOLIVE FRANCE

De Janvier 2005 à Septembre 2006

- Create an innovation center dedicated to local projects/brands of hard surface cleaning
- Define strategy of the bleach leader La Croix and implement the plan :
--> 15 products launched or relaunched over 18 months in 3 markets
--> La Croix net sales growth threefold total company growth in 2006

Human resources ass. director recruitment & relations with universities

COLGATE PALMOLIVE FRANCE

De Août 2003 à Décembre 2004

- Relaunch recruiting programs via internship or direct hire in Marketing, Sales, Finance, Logistics
-- > positions filled at 90%, in Dec.03
- Implement the new European Employer branding project "What's behind the smile?" (Oct.04)

Oral care marketing ass. director

COLGATE PALMOLIVE ITALY

De Avril 2001 à Juillet 2003

- Create a specific version of Colgate Oral Month for Italy, a yearly 360° event to promote Oral hygiene and Colgate Total
--> market share gap decrease in front of historical leader
- Build and implement the toothpastes strategic plan
--> market share first time ever to go and stay above 10%

Innovation marketing manager, personal care, europe

COLGATE PALMOLIVE EUROPE SOUTH PACIFIC

De Juillet 1998 à Mars 2001

- Define strategic plan for Palmolive liquid handsoaps and accelerate innovation
--> complete relauch of the bundle (new bottle, pump, formulae, labels and design)
--> 5 product line extensions, including 3-D Aquarium
- Intense crossfunctional and international collaboration.
--> European sales growth above 30% in 2000 and 2001, about threefold average market growth.

Marketing group manager toothpastes

COLGATE PALMOLIVE FRANCE

De Avril 1995 à Juin 1998

Responsible for the share growth and the P&L of the toothpa
stes portfolio in the French market, with 3 brands: Colgate, Tonigencyl and Ultra Brite brands. Managed a team of junior and senior brand managers and collaborated with Professional Relations.
- Developped local Equity relaunches (Tonigencyl,leading brand on the gum segment)
- Launched on the French Market the European bundle Colgate Sensation.

Marketing senior brand manager

PERNOD

De Janvier 1993 à Mars 1995

Prepared 5 year strategic relaunch plan on Pastis 51 and implemented the first steps of the relaunch including :
- advertising new campaign
- packaging (new bottle and labels)
- 360° communication plan
- promotional plan in all channels.
Managed 2 assistant brand managers + 1 trainee.

Marketing - assistant brand manager, brand manager

PERNOD

Started as assistant brand manager on Pastis 51, and was promoted as Brand Manager on Premium whiskies : Aberlour, Bushmills, Wild Turkey.

Formations complémentaires

Master 2

Lyon III University - Ethics and Sustainable development

2009 à 2010



HEC School of Management

1986 à 1989

HEC Alumni association, HEC Entrepreneurs Rhône-Alpes Switzerland group, HEC Social Economy and Sustainable Development group, HEC Marketing and Advertising group,

Lycée Ampère Lyon - Prepa HEC

1985 à 1986



Associations

VAD Ville Aménagement Durable association

Lyon Construction21 association and platform

HEC Alumni

http://www.hecalumni.fr/fr

Bénévole HEC Carrières

Parcours officiels

Colgate Palmolive – 2010

Langues

Anglais - Courant

Espagnol - Notions

Italien - Courant

Allemand - Notions